I am constantly amazed at how many people attend networking functions,
particularly chamber of commerce events, to try to sell the other
attendees. It absolutely baffles me. Nobody goes to these events because
they are looking to get pitched on the latest Gizmo, Gadget, or doo-dad that
your company offers. They go there to network! Networking is all about
building relationships, it’s not about selling.
Where in the promotional materials for a networking event does it say that
the event exists for you to pitch other attendees your product? Where does
the chamber of commerce say that their meetings are prospecting events
rather than networking or educational opportunities?
Stop going to networking events to sell the other attendees – start going to